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Using Employer Reputation Metrics to Improve Your Competitive Advantage

Employer branding and reputation has become a critical component in the talent acquisition executive’s strategic plan. In the post-pandemic job market, employers can’t afford to ignore their reputation. Consider these statistics from Glassdoor® Research:

  • 86% of job seekers research company reviews and ratings to decide on where to apply for a job.
  • 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
  • 92% of people would consider changing jobs if offered a role with a company with an excellent corporate reputation.
  • A strong employer brand can reduce the cost per hire by as much as 50%.

This white paper and recorded webcast will review how employers can gain actionable insights from market metrics and methods for evaluating, comparing, and monitoring employer branding and reputation. These insights help employers gain an advantage over local and industry competitors targeting the same job candidates. Topics covered include:

  • Ratings and Reviews Myths
  • Comparing Ratings and Reviews
  • Text Analytics
  • Making Ratings and Reviews Actionable
  • Measuring Results Over Time
  • Segmenting Results by Job Title and Region
  • DEI Categories
  • Applying Sentiment Scores
  • Opinion Mining for Continuous Feedback Webcast Feedback: Nearly 70% of attendees indicated they learned a lot of new information from Public Insight.

Employer Reputation Metrics

Public Insight has developed a unique Employer Reputation Metrics feature as part of its Insight for Work (IFW) talent analytics application. IFW transforms ratings and survey data from Indeed® and Glassdoor® into actionable, targeted market insights. Employer brand and DEI strengths and weaknesses can be easily compared to competitors, segmented by job titles and regions and measured over time to optimize talent acquisition strategies and improve recruiting effectiveness.

Public Insight’s Upcoming Events

September 28-30HR Technology Conference, Las Vegas, Booth #514BB Startup Pavilion, Schedule a Demo with Public Insight

October 5thHR Tech Virtual Symposium (, Public Insight CEO, Dan Quigg to present “Market Analytics to Optimize Talent Acquisition Strategies and Enhance Employer Reputation” at 10:30-11:20 AM ET (Talent Acquisition Track). Ask us about a free event pass!